About us

How it all began
Juniper Life was created by a group of like-minded individuals who’ve worked in the beauty, fitness, and supplementation industry for decades. In our efforts to become more fit and healthy, we’ve seen and tried every product that had trustworthy or forward-thinking ingredients and promised amazing results. Unimpressed with what we found or bogged down with complicated routines custom mixing several products to achieve optimal results, we decided to create something that would produce results as well as simplify the process of getting healthier and feeling better. In our years within the beauty and fitness industry we had firsthand experience with the decisions that go into the formulation of products. First and foremost, the companies would cut cost wherever they could, creating formulas with a low amount of actives – or, to capitalize on marketing, would create several products each featuring only one or two active ingredients and touting it as the next miraculous breakthrough. We knew we wanted to do things differently: to formulate concentrated, targeted products that are designed to provide maximum benefits – maximizing your results and thus, maximizing your potential.
The Beginning
In our brainstorming sessions and countless discussions we held with friends, family, and experts, we discovered that everyone, no matter their age, education, health, body shape or size – all expressed a desire to become healthier. While some were motivated to get healthier because they wanted to look better, everyone agreed they wanted to get healthier because they wanted to feel better. They wanted more energy, better sleep, a sharper memory, to feel younger and happier. While we all knew and believed that our bodies should be nourished at the cellular level with healthy natural food and that we should maintain a consistent exercise routine, but our lives are hectic. We are busy, tired, overwhelmed, stressed or unable to give up their favorite foods and treats.
This was where we decided to start. We realized that we needed to create a system specifically designed for people who either were looking to take the first step towards becoming healthier or for those who were already implementing lifestyle changes but needed a helping hand due to the fact that we are busy and we are human and imperfect in our choices and our habits. We also knew that one of the most common side effects of our less than healthy choices was weight gain. So, we found the most experienced nutritional supplement formulator and asked, “What is the cause of unwanted weight gain?” We did not get the typical, expected answer of diet, too many carbs, or too little exercise – only because, while these are contributors, the answer is a lot more complicated than that. It also explained why some people struggle to lose any weight at all despite spending hours at the gym or maintaining rigorous, low-calorie diets.
These were some of the causes of unwanted weight gain that he discussed with us:
  • Overeating
  • Insulin Levels
  • Eating fat and sugary foods
  • Thyroid imbalance
  • Slow or broken metabolism
  • Malnutrition
  • Inflammation
  • No exercise
  • Stomach bacteria imbalance
  • Roller Coaster Dieting
  • Medication
  • Poorly Balanced Diet
  • Stress
  • Illness
  • Lack of Sleep
  • Other unhealthy supplements
Due to our years in the fitness and health industry, many of these did not come as a shock. Still, seeing this rather extensive list, we knew we were in for a challenge. So we scheduled meetings with multiple nutritional experts on which ingredients best address these issues. We gathered information and clinical studies on every active ingredient we could discover. Our goal was to create 100% coverage so we would ensure that our products would deliver results and make people happy.
We also specifically required that the delivery of the product be simple (no drink mixes, no flavors to get sick of, no shaker cups required!). We knew that if it wasn’t simple to take, busy people (like all of us!) would struggle to stay on the regimen.
Well, we did it.
In the end we decided upon a combination of the some of the most recent, innovative scientific breakthroughs as well as a number of ancient remedies whose use dates back over thousands of years – all of which have claims that are backed by solid clinical research and results. The ingredients covered our list of causes of fat, plus so many more benefits that fit perfectly into the lifestyle of…. the too-busy, the stress-case, the overtired, the yo-yo dieter, the overeater, as well as those who have altogether given up trying.